A major part of any business’ success is how customer concerns are handled. Unfortunately, many businesses have terrible customer service and wonder why they are not generating a profit. Fortunately, to avoid being such a business, here are 4 ways to address your customer concerns using a blog:
1. Address customers concerns upfront.
It is a given that, as a business, you will encounter distraught customers from time to time. Unfortunately, if negative comments are left unresolved, they can harm your reputation. In fact, if you get too many complaints on popular complaint sites, the negative posts can potentially rank over your own posts. If such an event occurs, it is likely that people will stay away from your business when they see negative content ranking.
If you want to monitor complaints, you have to be active on your website, blog, and social media profiles. If you see concerns or questions, you need to immediately address them. In fact, many users expect a response from an online business in under a day. By promptly addressing concerns, you will not only resolve the issue but show your audience that you care about their needs.
To help you find specific kinds of comments more easily, you can use tools such as Google Alerts or Google’s Custom Search to hone in on keywords. For example, you can use a basic sample of Google’s Custom Search at gofishdigital.com to check 50 complaint websites for your brand.
2. Provide solid benefits for your products or services.
When people plan to buy products or services, they need to see what they will get out of it. By providing solid benefits on your blog about your product or service, you will help put customers at ease. However, it is also crucial to use testimonials as social proof as well (and avoid faking them at all cost).
Offering guarantees is another excellent way of making people feel comfortable about buying from your blog. Money back guarantees are very helpful since customers feel that they can try the product with a lot less risk. However, just make sure that you very clearly outline the conditions for such guarantees as well to avoid complications.
3. Add a FAQs to your blog.
To help resolve common concerns, you can easily create a FAQs post on your business blog. By having everything there that customers could ever want to know about, you will help relieve unnecessary stress. Yet, just ensure that you update the FAQs regularly as your business grows and practices change.
4. Write about the latest industry news.
If you write about the latest industry news on your blog, you will help keep people on top of important events. For example, if you run a blog about Internet services, people might be interested in knowing that they can now get CLEAR in Modesto, California.
With these 4 ways to address your customer concerns using a blog, you can build a stronger relationship with your audience that will better benefit everyone.
Jordan Penton is a customer service representative. He frequently writes about customer service on business blogs.